Home > Mastercard to acquire digital startup Dynamic Yield

Mastercard to acquire digital startup Dynamic Yield

Mergers and acquisitions have dominated the market this year, and another is expected to happen before the end of 2021.

McDonald’s announced earlier today that it is selling Dynamic Yield to Mastercard for an undisclosed amount. McDonald acquired the company three years ago, but it is now selling it to the payment giant.

Dynamic Yield specializes in personalization and decision logic technology. Sources close to the matter told CNBC that the deal is worth roughly $300 million, making it the biggest sale for McDonald’s in recent years.

Since its acquisition, McDonald’s has deployed Dynamic Yield at its rive-thrus and ordering kiosks in several markets across the globe. The deal is expected to be completed in the first half of next year.

According to the report, Mastercard will use Dynamic Yield to scale its technology to other third-party businesses. McDonald’s added that it would maintain its partnership with Mastercard and Dynamic Yield to continue scaling the technology at its various locations. Raj Seshadri, President of Data & Services, Mastercard, said;

“The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched. It’s a reality that more brands are deploying and more consumers expect. With Dynamic Yield’s expertise and our scale and relationships, we’ll be able to bring the connections between the end consumer and our customers to new heights.”

Mastercard remains one of the leading payment companies in the world, connecting billions of consumers with millions of merchants and banks globally. Dynamic Yield has doubled its revenue and expanded its customer base across verticals in recent years.

Mastercard expects Dynamic Yield to continue with its level of growth in the coming years. The shares of Mastercard have been rallying since the company announced this latest development earlier today.

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